Alex Cristache » Manual de Branding http://alexcristache.com "Creativity requires the courage to let go of certainties." - Erich Fromm Thu, 09 Sep 2010 21:38:26 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Bookshelf: Wally Olins – Manual de Branding http://alexcristache.com/wally-olins-manual-de-branding/ http://alexcristache.com/wally-olins-manual-de-branding/#comments Wed, 08 Apr 2009 20:15:34 +0000 Alex Cristache http://alexcristache.com/?p=49 Aclamat, hulit, controversat, indiferent cum il privesti, Wally Olins este o legenda a branding-ului.

In data de 9 aprilie 2009, la ora 19:00, la libraria Carturesti din strada Arthur Verona 13-15 are loc lansarea cartii “Manual de branding” a lui Wally Olins. Lansarea este formala intrucat cartea se gaseste deja de mai bine de o saptamana in librariile Carturesti.

Wally Olins - Manual de Branding

Return on investment? 112 pagini de cultura si istorie a branding-ului pentru rezonabilul pret de 59,90 RON. Abia astept sa-mi intre in colectie.

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